Yeah, I saw that commercial also. Jimi had a choice between Pepsi and Coke. The Pepsi side of the street had a guitar shop on it , the Coke side of the street had a music shop also but it carried mainly older musical instruments. clairinets, trombones, accordians. Jimi buys a Pepsi and drinks it. The commercial ends with Purple haze being played Jimi style, on the electric guitar, then you hear Purple haze being played on the accordian. so I guess it was good that he got a pepsi and a walked in and got a stratocaster...music history was written!